Content marketing (Content Marketing Strategy) is a strategic marketing technique for creating and distributing, consistent, valuable, and relevant content to attract and gather a clearly defined audience and drive potential and profitable customer action.
To be more precise, content marketing is a form of marketing based on generating relevant and seeking content for your customers, content that solves their issues, instead of just reaching and pitching your products, goods, and services.
Content marketing is all about storytelling. You have to hook your audience with your tempting and exceptional content, and yes, you are done with half of the process. Content marketing has been categorized as the present and the future of Marketing. Hooking content creation is a top-notch priority for 53% of the marketers.
There are many types of content marketing strategies, as there are many types of content – far too many to mention here. I have referred to several high performing examples of content marketing for you to take inspiration from.
Why Is Content Marketing Strategy Essential?
As digital marketing has taken the businesses by storm, and in this competitive digital age, content marketing is the answer to your audience’s and customer’s questions. Content marketing helps you build trust in your audience, give your customers connectivity, generate leads, and improve business overall.
Today, content marketing has become the linchpin to top modern brands as customers expect high-quality and consistent content from their favorites in the business. New digital companies are being continuously emerging, and with that, they need content marketing using SEO tactics for their website to gain more traffic.
In conclusion, content marketing is essential. Why? Here are some facts listed for you to know and get yourself updated.
- Content marketing helps the brands in building a reputation through trusted content. It has been evaluated that the cost of content marketing is less than 62% than traditional marketing, and it also generated leads about three times more.
- Content marketing also enables your brand to showcase your subject matter expertise.
- With content marketing, you can stand at a different corner, apart from your competitors, and yet triumphant.
- Great content with hooks help the conversions and generate leads. It has been found that 61% of online consumers in the United States decided to purchase after reading the recommendation in the blog.
- Content marketing is a tool for building exceptional and long-term relationships with your customers.
- In the process of the marketing funnel, content marketing is your free pass.
- Content supports nearly every other marketing strategy.
Techniques To Improve Content Marketing Strategy During Pandemic (COVID-19)
The world has been combatting with the Coronavirus pandemic for quite some months. The epidemic has been the worst nightmare for many industries like restaurants, hospitality, travel & tourism, transportation, education, etc.
But if we talk about e-commerce and digital industry, they haven’t been hit so much worse, but the qualified leads aren’t the same as it used to be. So are you planning on reducing your marketing budget?
Or have you decided to give some more tries? The applicable and wise advice here would be to modify and recreate your marketing strategy considering the ongoing situation.
Every brand out there must understand that their customers are economically disturbed, jobless or laid-off, and might be scared as they face these challenges. Your content marketing team should be mindful of your audience’s needs, while persuading them to buy services and products from you.
Here are five great techniques that will improve your content marketing strategy in this pandemic.
1. Analyze & Improving Your Existing Strategy
The very first step that comes in this process is to analyze your existing strategy and improve it accordingly. There are already plenty of tools to improvise your visibility. How are you investing?
If you invest in Facebook, YouTube, or any other social media website ads, now is the time to evaluate this strategy. Maybe you are spending it the wrong way, which is why you are not getting the desired leads.
You need to design your investment budget according to your business categories. Create more engaging social media ads, persuade people by caring for them, and attach your brand with multi-dynamic strategies. Check the recent content marketing strategy adopted by Coca Cola. After Coca Cola, several brands like Volkswagen, MacDonald, and Audi, change their logos.
Maybe you need to increase your social media spending because it will give you more visibility than ever. Craft a strategy and prepare for the future with adversity. Be an optimist, and reflect optimism in your content marketing strategy.
2.Use Influencer Marketing For Your Business
Influencers are always ready for marketing purposes. In this current period, influencer marketing has become super competent and credible for brands in Covid-19. Create a digital ad with splendid content and advertise it through an influencer who is trustworthy and reliable. It has proven results as many brands have adopted this strategy for their marketing purpose in Covid-19. Deliver your content to the audience using this strategy and deliver messages for people’s safety, which shows that you care for them like #washhandsfor20seconds.
3. Focus On Video Content To Connect
Video content marketing has become famous for years; YouTube was ranked as the second most used platform in the world in April 2020. If your brand is not working on video content, then this is a massive drawback for your business being at a backward point.
Considering the pandemic, the best way to boost your business and attract the audience is by creating videos for your products and services. The leading automaker Volkswagen, in a video promoting social isolation, shares a version of their iconic brand logo where ‘V’ and ‘W’ were separated. You can also create videos showing tips and working strategies like how to write blogs to stay productive in this pandemic.
4. Refuel Your Blogging
Blogs are among the top ways to play an integral part in content strategies today. If your content marketing strategy does not involve blogging, then you are doing a massive disservice to your brand.
Why blogging? Blogging is considered as a gateway to your audience. Every brand writes and share highly researched information in their blogs with images that can enchant the audience. You can do blogging anywhere, anytime. But blogging has to be related to your business profile.
Just be open to your audience in your blogs, and you can talk to your customers in these hard times. While showing care and affection, you can advertise your product or services in the blog, which will give an extra boost to your lead generation. Blogging is a win-win game.
5. Conduct Virtual Sessions To Steal Audience
In this ongoing pandemic, businesses are hosting virtual sessions for their employees and clients. As for your content marketing, you should take an extra step in getting close to your clients for a better outcome.
It doesn’t mean that we are home, and we couldn’t do anything just because we’ve lost our wanderlust. Try to steal the audience with different yet unique tactics to outperform. Remember that SEO friendly content is the king in digital marketing. Use it to connect with your audience; the use of virtual sessions will give a boost to your brand affinity.
Tools To Help You Out With Your Content Marketing
An estimated 88% of B2B marketers use content marketing as part of their marketing strategy. If you are not a part of that 88%, you should, and with these mentioned tools, you can make your content strategy paramount.
The following mentioned tools will help you out in achieving the desired level of content marketing.
1. Analyze topics and find influencers with BuzzSumo
BuzzSumo is a perfect tool that will reveal the topics you should write about. It also helps you get connected to the influencers in the market who will market your content. Check the content that your competitor is sharing and get a track to outshine them with yours. It is a perfect tool for editorial and scheduling a content post.
2. Collaborate with team members via Trello
If your company has an entire team of content marketing, then Trello is a must-use tool. Trello takes your teamwork strategy to the next level with boards, lists, and cards. You can share content, leave messages, and collaborate with your team.
3. Design beautiful imagery with Canva
Canva is another tool with which you can have high-quality images for your blogs and articles. This software is a professional-software, and you can use it besides Photoshop.
4. SEMRush – All-in-One Marketing Tool
SEMRush gives you an insight into marketing keywords and search ads. Your site can get organic ranking with tons of keywords that you can place.
Content marketing has always been fun marketing. But in these hard times, businesses need to redefine their strategies and try to follow trends that work at this time. I have presented brief and comprehensive research in front of you to boost content marketing strategies in the current pandemic.
Melissa Calvert is presently working as a Digital Marketing Analyst and Editor at Crowd Writer
UK, an excellent platform to avail writing services. She has gained a credible reputation for her
unique writing diction. She shares her prowess and school-of-thought through her compelling
blogs and articles.