A successful blogger is aware of the techniques that can increase the visitor rate. Embedding videos on your blog or online video marketing is one of the visitor-attracting and marketing forces worth integrating with any blog site. As we do not have to put up with slow connections and incompatible technologies anymore, you can easily embed videos in blog posts to enhance the user experience.
There are several reasons why you would want to incorporate videos into your blog.
1. Results gained by many successful bloggers
Dropbox, Google, and many other popular sites are making use of videos on their websites to keep users interested. They persuade their customers to stay longer on their sites and blogs using short videos about their products and services. Online survey results also show that users who watch the videos on a site are highly likely to purchase a product. Moreover, Forrester Research proves that the particular content in your blog which contains a video is 50 times more likely to reach the first page of the Google search results.
2. A picture is worth a thousand words, a video is worth more
Videos can depict a whole lot of information than written words in a brief amount of time. Most web users prefer to watch a short video rather than to read pages of lengthy text. Especially in the case of new users to your blog, they tend to find out what the blog offers before they become a lifelong customer. A short and attractive demonstration video can quickly convert the users than an article would which may save both your time and the customer’s time.
3. Videos are more memorable
Inserting visuals to your content adds an important element that text cannot, which is speed. Our brains process faster with the aid of visuals. Research done by 3M proves that the brain processes the visuals 60,000 times faster than textual content. It is proven effective to stay longer in the user’s memory if you present the data in videos.
A user might not convert the first time they see your content or product. While it cannot be controlled, you can make the user remember you. A short but engaging and motivating video can assist the users to remember your service even if he/she does not convert straight away and can be helpful in the long run.
4. The conversion rate that comes with videos
Yes, the videos are more advantageous in customer conversion. However, one cannot escalate the conversion rate simply with videos, if they are not presented right. If you embed a video unnecessarily and irrelevant with your content, chances are that this may affect you negatively. Therefore, it’s important to know how to do it right. Follow the following thumb rules when you are embedding videos to get the best results out of it.
- Select short videos: Make sure to maintain the video duration within 30 – 60 seconds. Remember, the purpose of this video is to convert the users, not to drive them away.
- Include only what is necessary: Make your video simple and relevant. Remove unnecessary details and focus on your purpose.
- Minimize text: If you are inserting videos to save user’s time in reading, then there’s no use if you include text in the video too.
- Videos with your service or product in action: The purpose of the videos should be to introduce your service or product. Select a real-time problem existing in the particular field and show the users how your service can solve it, effectively.
- Include call to actions: Have you seen how Youtubers always start or end with asking you to subscribe to the channel? Similarly, tell your existing and potential customers what to do and how to do it.
How to Embed Videos in Blog Posts
You can insert videos in your blog with the following two options.
- Embedding YouTube videos
While both of the above options can accomplish your goal, you will realize that hosting videos on your own can be quite expensive. Among the benefits of embedding videos from Youtube include having access to many SEO and analytics tools, social media presence, and multiplying the customer research to the business. As it provides many benefits over the self-hosting of videos, let’s see how you can embed videos in blog posts from Youtube.
Go to the particular Youtube page of the selected video you want to embed in your blog. If you are trying to embed a video from someone else’s page, then search on the top search bar, or if it’s from your video channel, go to “Create Studio” and then click on the relevant video in the dashboard.
Once you have landed on the correct page, you will see a URL on the address bar of the search engine as given in the following figure.
Embedding the video in WordPress once you have the URL of the video is simple. Copy the URL and paste it where you want to embed the video in your blog. The URL will be automatically converted to a live video frame as below.
The final step is to save what you did.
As demonstrated, the three-step process is incredibly easy and simple to follow. That’s it.
If you have the direct URL, embedding videos in your blog from platforms such as Facebook, Flickr, Vimeo, TED, and DailyMotion is the same as you did above with Youtube.
Video embedding can easily boost your customer reach and efficiently engaging in the task is key. Make sure to create some introductory videos to your blog and business to share your story with the existing customers as well as the new customers. Your stories and vision can grasp the users and inspire them to linger on. Ensuring consistency and frequency is also important in building your video community.
Videos can not only increase the user conversion rate but enhance the user experience while educating, informing, and entertaining them. Hope this post helped you to get an understanding of why and how you should embed videos into your blog. Let me know your comments and suggestions too. Until next time: Happy Blogging!
Did you know?
When it comes to embedding videos on your posts, remember that your visitors can embed them in the comments section, too. Hyvor Talk comes with all of these features included.