Having clicked on the eCommerce website means getting sales. Ranking higher than your competitors is a must thing nowadays. But for that, you need to know the SEO techniques of ranking your site to the top. If you have an existing e-commerce store or you are planning a new one, then this article(How SEO Factors Make a user-Friendly e-commerce Store) will help you in learning the strategies of improving your SEO score.
In today’s world, reaching the first page on the Search engine isn’t enough to get clicked. Instead, you should become at #1 to improve your sales. According to a study from Optify, that the first website on search query gets average click-through rate (CTR) of 36.4%, the second gets 12.5% while the third gets 9.5% of the total clicks. This tells that the first three ranked sites of the first page get 58.4% of the total clicks. Now, investing high on your websites and focusing less on the SEO score will destroy your website, if it fails to reach the top ranking. This article wraps up how SEO factors make a user-friendly e-commerce store.
SEO and its relation with eCommerce
Search Engine Optimization (SEO) is a term of optimizing your website around keywords to be ranked on search engines like Google.
Google’s algorithm for SEO is to rank the websites that contain most of the questions asked by the querier.
Now the question comes about you can provide a maximum solution to the queries. We have sorted out some of the facts your website should contain:
- Write content on the questions that are mostly asked by the users on your niche
- Use HQ and relevant images, videos, and real-life examples.
- Provide a better layout, faster loading for mobile and desktop. Hence provide the best service to the user.
- Get yourself introduced from people and other sites (Through linking).
Talking from the sense of eCommerce, SEO is important in the descriptions of the products. Along with that, you need to have eye-catching product photography to attract customers.
Your description should have the keywords that are mostly searched regarding your product. In this way, people will recognize your product when they search for relevant products.
SEO factors that make an eCommerce store to win
To win means to get ranked and get more sales. Here are few SEO essentials that will make your store to win:
1. Keyword Research
When talking about how SEO factors make a user-friendly e-commerce store to win. This is the query words that most of the users write when searching for a product. If you can rank for a specific keyword, then your site will be displayed at the top when the query is asked for that keyword.
The keyword research is very important as it tells about what the people are looking for. Suppose, you are using the keyword that isn’t popular and gets less traffic then you would you get noticed?
You can get the ecommerce keyword research through the online keywords tool.
2. Site Structure
Now you have elected a keyword to rank for, the next step is site structure. In this structure, you have to set the navigation for users to find the categories and products easily as an alternative to searching.
You have to provide maximum relevant data to users. Your site structure should contain a simple and friendly layout. It should contain minimum clicks on a single page to navigate to another page.
3. On-Page SEO
This includes the right placement of keywords in your content. This way, Google feels easy to find about the keyword for which you are ranking.
Your SEO should include the On-Page SEO for categories page, product pages, product descriptions, and blog. The images and reviews are also important in On-Page SEO as it creates a reference for users.
The below image shows how SEMrush indicates the SERP feature.
4. Technical SEO
SEO in eCommerce is not just about ranking the keywords. It should also include technical SEO. The technical SEO includes the speed of the site, Website design, mobile-friendliness, experience efficiency, and backlinking.
In simple words, it’s all about providing the best user experience. This step is also known as an SEO audit and you can use Ahref’s 16 audit factors to indicate your site’s SEO score.
5. Content Marketing
Content marketing comes under the section of the blog in an eCommerce store. Below is some worth of content marketing in an eCommerce website:
- 45% of marketers believe in the blog as their #1 strategy for ranking
- 70% of the people would recognize you through the article instead of an advert
- 68% feels more positive and trusted through the reading article of your website
Content marketing makes it easy to rank for more keywords as well as get more backlinks. Through content marketing, you can rank for more keywords instead of ranking for a single.
Having unique content will boost your marketing. If it is copied from other sites, it will be plagiarized, that affects your ranking. It would be better to verify the plagiarism through an online plagiarism checker before publishing.
6. Link Building
Google only cares about two factors than any other including content and links. Above, we have discussed the content and its ranking.
“Getting a backlink from higher Domain authority will boost your ranking more than any other ranking factor”
It’s a major part off-page SEO, so it’s required more effort and time instead of modifying your page.
For backlinking, you need to collaborate with other web site owners and bloggers. This can be a paid task but on the other side, there is an alternative.
Numerous backlink maker tools like countingcharacters, Prepostseo, and seomagnifier can generate quality backlinks for free. You can use them to perform initial SEO and make backlinks for your eCommerce store.
7. SEO Analyze
After all, performing the optimization for rank is not only the thing you required. Instead, you need to measure your SEO success. You need to see whether your ranked keyword is still affective or note. Look up the spam links, broken links, and low Domain authority’s link. You should see the keywords for which you are getting more traffic. Through this, you can secure your site’s future for a specific keyword.