The Google Search Console provides many insights about your website. It is a great tool to find out how your website is performing and how you can improve your SEO. In this article, we will see how to analyze specific pages.
By default, the performance report shows the performances of the whole website. We can narrow down the results to analyze performances or a specific page or a set of pages.
Narrowing down the Performance Report using URL
First, log in to your search console and go to the performance report.
Next, go click NEW and Page…
There are three self-explaining options we can use to filter the URLs.
Performances Report for a Specific Page
To get the performances report for a specific page, choose the exact URL and add your URL.
Here, we selected a page from our other website, Hyvor Groups.
Then, you’ll get the performance report which includes a performances chart and a table with many parameters (we will get into that).
Performance Report for a set of URLs
Use the URLs containing option to get the report for multiple URLs. These URLs can be a category of your website if you have categorized URLs.
Utilizing the Report
You can see that the ranking has increased in the beginning and has continued to be stable. When using this chart, make sure to activate all the options: Total clicks, Total impressions, Average CTR, and Average Position so that you can see all the line charts, and the Table will include all the metrics.
Unlike the chart, the table includes exact data about our page. In the queries section, we can find out what keywords our page is ranking for.
Clicks: Number of clicks for each query.
Impressions: How many times this page is shown in the search results for each query.
CTR: Average click-through rate. The percentage of impressions resulted in clicks for each query.
clicks/impressions * 100
Position: The position this page appeared in the search results for each query.
Improving SEO using Keyword Position
Strategy 1: Find out what keywords require backlinks to elevate the position.
Here’s the first keyword phrase that page rank for.
Strategy 2: Find out what keywords needed to be added to the content. These are usually keywords you never thought about when writing a post but which users search for.
This keyword isn’t the main focus of the article. However, this keyword is included in the article and shows up in the results in the 60th position of the search results. This indicates one important thing.
- There’s a lack of coverage for this keyword.
If the web had 10,000 articles on “iframe autoplay”, you will never rank in the first 100 when you don’t focus on that keyword.
So, there are two things you can do to improve your site’s SEO using this strategy.
- Add more details explaining the keyword to the article, or create a separate section in the article for the keyword.
- Create a new post on the keyword. (You’ll easily rank at the top.)
That’s all we hope to cover in this guide. Have any thoughts? Leave a comment below. Thank you!