If you’re setting up a blog, or even if you’ve been running one for some time, you might be wondering how to monetise your site. There are a lot of ways to get paid for blogging, some of which are simple, others are a long game with many steps.
One thing to bear in mind is that it isn’t as easy as you might think to get paid for blogging. There are a lot of bloggers out there, and thousands, if not millions of bloggers give up their hobby to get a full-time job (one that pays consistently).
If you’re determined to make your blog, or at least your blogging skills, pay for your lifestyle, this is how to make money from your blog.
1. Affiliate Marketing
Probably the most obvious and best-known way to monetise your blog is to sign up for affiliate marketing sites. The best known are:
- Commission Junction (CJ.com)
These all allow you to find advertising partners to share deals on your website in the form of either banner links or text links in your content.
For affiliate marketing to be a real success, you’ll need plenty of genuine traffic coming to your blog. You only get paid if people buy the services that you’re advertising, so you need to have a real talent for encouraging people to click and buy.
Successful blogs for affiliate marketing are usually the type of review or recommendations type.
2. Sign up for display ads
Another way to get paid as a blogger is to have ads embedded on your website. With these banner ads, you can get paid for everyone who clicks those links, or even for impressions (the number of times an ad is viewed).
Like affiliate marketing, you’ll need to have good traffic going through your blog, so this might not be for everyone.
But, who do you use to embed ads on your site? The obvious choice is Google’s AdSense, which offers generous rewards for anything from banner ads to sponsored search results or embedded video.
However, Google isn’t the only option. You can sign up to have ads shown on your site from countless ad platforms including:
- Microsoft Advertising (previously known as Bing Ads)
That’s just the tip of the iceberg… Look into native ad platforms or publisher ad platforms for more info.
3. Sell a product on your site
Selling something is an obvious way to make money, but what you sell might not be obvious. As a way to make money from blogging, you might think this is a bit too ‘capitalist’, but actually if you think outside of the box you’ll find some clever ideas.
- Sell your own ebooks or guides
- A course in something you are an expert in
- Your handmade designs
- Products you source and sell on (it could be cool stuff you find and like, it might be products you design and get made)
- On-demand printing (such as t-shirts etc)
It’s actually quite easy to embed a shop link from something like Shopify or WooCommerce into your site, especially if you’re using WordPress or Wix to host your blog.
If you run an Etsy shop, or you have a DePop or eBay account, you can also blog about these and drive traffic to them to sell more of your products. Easy!
You might also run a service, for example, if you own your property you might rent it out on Airbnb. Or, perhaps you can teach yoga at a location close to your home. There are so many ways to get paid from your blogging skills by selling your own skills or services.
4. Sell your blogging skills to others
You’ve heard the phrase that ‘content is King’, right? Basically, that means that everyone is creating content to drive traffic to their business. All. The. Goddamn. Time.
As such, people are in desperate need of quality bloggers and writers to create content for them.
Now, it might not always be on your pet subject, and it might not always be the perfect promo for your own business, but it pays. And it can pay very well.
If you want to offer your writing skills to the world, most people start with sites such as:
All of these are decent places to offer your writing services, and you’ll make some money easily. It might not be a lot (especially to start with) but it can soon build up.
The trick is to build good relationships with anyone you do work with, deliver exceptional content and be a pleasure to work with. This will bring people back to you and even drive recommendations.
Another place to find freelance blogging work is on Linkedin. If you don’t have a Linkedin profile, seriously, get one…
There is a whole world of tips to optimise your Linkedin and find work, so make sure to read up.
But once you have some good clients, you’ll soon make plenty of money from your blogging skills.
5. Partner with brands (influencer)
Becoming an influencer is a bit of a dream for many. But, focus less on the ‘being an influencer’ and more on what you can offer the brands.
What brands are usually looking for is an articulate and intelligent blogger who knows how to present something in the best light. Oh, and also they need to have lots of traffic.
So, as an example, if you’re a women’s lifestyle blogger, you might love a particular brand of clothing (ideally a small-ish one to start with).
Write a blog that mentions the brand (maybe not about the brand just yet), and tag them in it on your socials. See if you can find a contact, perhaps the outreach manager or even the CEO and get in touch to ask them to read it.
If they like it, share it or have any other interaction with you, then this is your cue to build a relationship with them.
And this is the essential part. Build a relationship. Not pester them for freebies (that will scare them off immediately). Talk about them in your blogs, mention them in your social media posts, ask your contact if they can recommend a product for something that you have coming up (don’t ask for freebies yet!).
By showing them your genuine love for the brand, plus your social reach and your amazing blogging skills, there is every possibility you could end up being a brand ambassador.
Can you do this with multiple brands at the same time? Of course you can…
6. Sell your blog
So you spent ages building up your blog, you have some great traffic and now you want to go and live in an eco-commune in Mexico. Cool. Don’t let that hard work go to waste!
People will happily pay you for a well-established blog. Simply search online for ‘buy established blog’ or ‘sell my blog site’.
Although this isn’t so much a way to make money from blogging, it is a way to cash in if you’ve worked hard and run out of steam.
How much can you make? Well, it depends on how successful your blog is. If you’re only seeing a thousand or so visitors a month, probably not much. If you’ve got hundreds of thousands of unique visitors and you make thousands a month from it, you could be sitting on a nice little ticket.
Now, these are just a few ideas to help you understand how to get paid for blogging. Of course, blogging is a fun hobby and not everyone is going to make thousands of dollars a month from it.
Most of these tips do involve having a successful blog to start with, so make sure to work hard on your SEO and build up your traffic naturally. After that, you can look at the best ways to monetise your blog.
Oli is a professional marketer, content writer and blogger working with a diverse selection of businesses. When he’s not working, he’s probably falling off a skateboard or snowboard, or drinking a ridiculous amount of coffee.