4 Things You Should Know About Outbound Links
The navigation of the internet is all about links. Generally, the links that navigate users from your site to another one are called outbound links. This blog post will help you understand what outbound links are, why outbound links important, and a few types of outbound links.
1. What are outbound links?
You are writing a blog post on your site. Then, you add a link to another site in the post. It’s an outbound link. Simply, a link from your site to another one is called an outbound link.
2. Why are they important?
Adding outbound links is an important part of on-page SEO optimization.
First, outbound links make it easier for Google to understand what you are talking about.
For example, in the last week, I wrote about Jekyll, a blogging platform. For the confusion, there’s an island called Jekyll in the United States. The easiest way to tell Google that you are writing about Jekyll blogs is by adding an outbound link to the Jekyll Blog’s official site or Wikipedia page.
The other reason is “we are writing for readers”. Most of the time, our blog doesn’t cover everything. Therefore, we have to link to other websites to allow readers to learn more about outbound links. By doing that, you make a relation with the rest of the web.
When you link to other websites, you pass the PageRank to those websites. It is a way of “thanking” for great content.
One more advantage: When you link to external sites, they may notice your link and link back to your site. So, you get a precious backlink.
3. Types of Outbound Links
There are two types.
- Do-Follow – Passes PageRank
- No-Follow – Does not pass PageRank
These are the default links. Link like the below is a do-follow link.
You don’t need to add any attribute to say that it’s a do-follow link. It passes PageRank from your webpage to the linked page. It says Google to follow the link.
These are different from do-follow links. These do not pass PageRank from your webpage to the linked site. The usual way to make a link no-follow is to add
rel="nofollow" tags to the links.
<a href="https://example.com" rel="nofollow"></a>
But, it’s not the only way – There are three types of no-follow links.
|Any link that the below two options do not fit. Usually used to make no-follow a link that is essential for the reader to visit, but not related to the webpage’s content.|
|Any sponsored or paid link.|
|Any user-generated content such as comments and forum posts.|
Always use sponsored and ugc when possible.
For content and image sources, do-follow links are preferred.
4. How to Describe Outbound Links?
Anchor texts are used to describe links. Why do we actually need to describe links?
- For the user.
- For the search engines.
First, let the user know what you are linking to. Then, let the search engines know the keyword of the outbound link. This helps the linked page to rank higher for that keyword.
Anchor texts are the content you add between opening and closing
<a href="https://example.com">I'm the Anchor Text</a>
Always be sure to add useful and easily-recognizable keywords for the anchor texts. This is really important in outbound links than inbound links because you are redirecting your users to another site. So, the user should know why they are clicking the link. Therefore, use meaningful anchor texts always!
Here are the final tips:
- Don’t link to non-authoritative, spammy sites.
- Add several outbound links per page.
- Add meaningful anchor texts.
Finally, here’s a video that outlines the difference between inbound and outbound links.
Happy Outbounding! ✌