The Rise of Microblogging
Let’s get the definition of a microblog out of the way. A microblog is a short piece of content designed for quick interactions from an audience. Microblogging is a merging of instant messaging and content production, and the rise of microblogging needs to be looked at with significance.
The year 2020 seems to be all about the rise of microblogging. The first micro-blogs were known as tumblelogs, and this was a term coined by Jonathan Gillette in a blog post on April 12, 2005, while describing Leah Neukirchen’s Anarchaia. Microblogging services, which let subscribers post short personal updates online or broadcast them as text messages, have inspired a large number of supplementary services. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, which gives an indication as to why there would be a rise in the utilization of microblogs. Some literature put forward that micro-blogging may have an effect on one’s identity, cognitive, and affective processes, and social interaction, and highly extraverted participants did use it to relieve their existential anxiety.
Why microblog? There is a certain logic here; consumers find it difficult to interact with lengthy posts on mobile. However, microblogs offer instant access to updates and trending news. A microblog strengthens brand relationships in the mobile world. There is a whole community when it comes to the world of microblogs. Observe the detailed diagram below.
Clients are desktop or mobile-device applications that access microblogs’ content. Toys are sites that present the content in new ways, often combined with other data. Accessories meet needs specific to microbloggers–such as a way to shorten URLs so that they fit inside status updates. The time line of service launch dates provides a snapshot of the whole ecosystem.
In the cruel world of social media platforms, there are quite a few also rans when it comes to microblogs. One such example is Posterous: it supported integrated and automatic posting to other social media tools such as Flickr, Twitter, and Facebook, a built-in Google Analytics package, and custom themes. It was shutdown on March 12, 2012.
Twitter: The microblogging platform for all
Twitter has helped to turn non-bloggers into bloggers and effectively creators. The short character limit, platform flexibility, and extent for sharing images have all assisted to make it a popular and easy way for people to collect and share content online. The popularity of photo sharing and photo tagging platforms such as Pinterest and Instagram is proving to be one of the biggest drivers of micro-microblogging. What’s interesting about this is that it’s supporting a form of quasi-creative behavior online. Not only are people viewing and liking images, but they are also taking, publishing and tagging their own photos. They are becoming content creators and commentators.
What about Medium?
Medium is an online publishing platform for bloggers and social journalism, which was founded by Evan Williams; he is also the co-founder of Twitter. This too could be a new exercise in microblogging. Ironically, an excellent article on why microblogging is a popular exercise in creativity can be found here on Medium itself. Medium became an endless thought experiment into what publishing on the internet could look like. Medium is nearly seven years old. It’s raised $132 million in venture funding, and it is not profitable. The reason? There have been too many pivots, and the many changing faces of Medium’s Partnership Program.
When it comes to creating and crafting your social presence online remember that content is king. We have discussed how in this era that time is in short supply, and that there’s a huge migration towards smartphones, capsules of authoritative content work well. At Hyvor Talk, we know how creating content can help you and your brand become more visible in the vast landscape that is Google. If lazy posting is your thing, then microblogging is certainly a curative experience that doesn’t take too much effort at all. Yet, microblogging is a very effective part of a healthy Content Marketing Strategy that not only plays a complementary role but one that is central in all aspects.